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We’re in a world that changes by the minute, where free media has greater reach and credibility than paid media and where prospects talk about you and your competition 24/7.It’s a world where not just desktops and mobile phones – but TV programs, billboards and newspapers are going digital.

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

A world where industrial era practices of command-and-control or even Kotler-type 4P approaches simply don’t cut it anymore. A world that demands a different kind of business and brand thinking.

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